Perplex

A spec ad created for the clothing brand 'Perplex'. We wanted to showcase that the perplex tracksuit transforms how wearers look and feel. Utilising basketball to showcase that feeling. The campaign revolves around the transformative power of focus and confidence, embodied by the Perplex tracksuit. At the heart of the narrative is the zip logo, a literal and symbolic gateway into the hero’s "zone"—a space where distractions fade, rhythm takes over, and personal excellence shines.